Welcome

Welcome

PHOTOGRAPHY • CONTENT CREATION • GUIDES & CONSULTS

Welcome! I’m Alex — a surf & lifestyle photographer and content creator passionate about helping brands, business owners, and creators bring their vision to life with authentic, engaging visuals.

With a background as a Personal Trainer, I blend creativity with coaching to not only capture your story but also support your growth. Whether you need stunning photos, scroll-stopping social content, or guidance to level up your habits and dream life, I’m here to help.

Let’s create…

I’m Alex, a 29-year-old photographer and content creator based in Los Angeles but often traveling to capture stories worldwide. I’ve always been fascinated by the power of moments that tell stories and evoke emotion—whether through photos, videos, or creative projects. I’ve built a brand that brings this passion to life and helps others experience that magic too. Whatever path you’re on, I’m here to support and guide you every step of the way.

Hi..
I’m Alex

PHOTOGRAPHY

Capturing authentic surf, lifestyle, and brand moments that tell your story and connect with your audience. Whether it’s a campaign, portrait, or retreat, I create images that inspire and engage.

CONTENT CREATION

UGC and lifestyle content for travel, wellness, and conscious brands to authentically showcase their story and connect deeply with their audience across social platforms. From vibrant photos to engaging videos, I help bring your brand’s vision to life with real, relatable content.

EDUCATION

Resources, guides, and 1:1 support for creatives building freedom-based businesses. Helping you level up through personalized guidance and actionable strategies—whether it’s building habits, growing your brand, or finding clarity in your creative journey.

OUTSIDE THE

NORM

Outside the Norm is a space I created for creatives, dreamers, and freedom-seekers who feel stuck trying to make life or business work the “normal” way, and know there has to be another path.
Maybe you’re tired of chasing growth on social media with no direction.
 Maybe you’re trying to turn your creativity into income but feel overwhelmed by where to start.
 Maybe you’re burnt out, comparing yourself constantly, or just craving more freedom and alignment in how you live and work.
I’ve been there, and these guides were born from everything I’ve learned while figuring out how to build a creative, travel-filled, unconventional life on my own terms.
If you’re ready to stop waiting for permission and start building what you actually want, you’ll find support, tools, and real talk here, with more coming soon...

GET YOUR FREE E-BOOK

Tired of watching other people get paid to travel while you’re stuck in the same routine?
What if I told you there’s a proven way to turn your love for travel into actual income—and it doesn’t always require millions of followers or a fancy camera?

In my free e-book, “How to Get Paid to Travel,” I break down real strategies I used as well as many different ways to fund all types of adventures around the world—without going broke or burning out.

Whether you're a total beginner or just looking for smarter ways to monetize your trips, this guide will show you how to finally make travel work for you.

AS SEEN ON

Bold Journey

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Canvas Rebel

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VoyageBaltimore

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Giggster

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Bold Journey 〰️ Canvas Rebel 〰️ VoyageBaltimore 〰️ Giggster 〰️